Sunday, 2 October 2011

A2 Planning - Ident

All major companies have an ident, they use their ident to symbolise and support who and what they are. An ident is important because it  has to attract  and be recognisable to their target audience .


20th Century Fox use their ident to show that they produce A list movies. They have an almost temple like structure to the monumental size their company is but also the 20th Century is shows their history as a film company.


Columbia Studios have a woman holding a torch. The woman could be seen as reminiscent of the Statue of Liberty and the light could denote that Columbia Studios is leading the way in films.


New Line Cinema use their ident to show that their purpose is to create good films, that they are not just after profit. New Line shows that they were relatively recent compared to the other companies.

I am planning at the moment to have my studio called "Riddle Films", I plan to use a giant question mark to represent my studio with Riddle Films in a smart font all in capitals underneath. This title was chosen because the a riddle denotes mystery, thought and trickery. This is a major part to the thriller genre as well as its sub-genre's the supernatural/psychological , which my film company specialises in producing. The question mark these types of films as a guessing  game. Can you predict what going to happen before it does? If so then the film isn't doin its job. This type of genre is supposed to keep you on the edge of your seat in anticipation.

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