BT Digital Music Award Winners

On 30 September, the 2010 BT Digital Music Awards, now in its tenth year, were held at the Camden Roundhouse.

The BT Digital Music Awards (DMA) started in the UK in 2001 and are held annually. Music industry professionals can nominate artists, venues and hardware into the Judge's Choice award categories. The rest of the awards are made up of People's Choice Awards, voted for by the public.

This year’s winners included Gorillaz, Robbie Williams, Tinie Tempah and Professor Green. Gorillaz won two awards – Best Artist Promotion for their ‘Escape to Plastic Beach’ games and Artist of the Year. Robbie Williams was Best Male Artist, Tinie Tempah was Best Newcomer and Professor Green won the Breakthrough Artist of the Year award.

Tinie’s new single, ‘Written in the Stars’, was released this week and is currently outselling its rivals in the UK singles chart according the latest Official Chart Update. His much awaited debut album, ‘Disc-Overy’, is out next week. The releases of Tine’s new single and album were set to be revealed after the awards because he will get more publicity for his album and himself when he won. Robbie Williams has done something similar not only is his new album coming out this month but he is using the social networking sites (Twitter) to gain more publicity through making a “Tweet The Lyric game which allows fans to tweet their favourite lyrics from Robbie’s biggest hits and win exclusive Twitter profile badges.”

The Awards themselves will obviously boost back copy sales as well as promote their good reputation and get you ready for the new albums.